A psychologist and dear friend of mine commented recently, “You know, It’s hard to be a good person in today’s world. It seems like they’re a dying breed.”
She’s probably right. It is hard. And it’s increasingly “easy” to make excuses for taking the low road rather than the high one. To bend the truth just a touch to protect your own interests. 
Or maybe do a bit of a “hit” on a colleague who’s giving you a run for your money, you know, just to take the wind out of his “sales…” 
Or cut out a friend who trusted you to cut her in on a deal she helped you brainstorm, saying to yourself: “Hey, she didn’t do that much when you think about it…” 
I mean, is it the end of the world? “Naw, look how tough it is out there for God’s sake! Ya gotta protect your own interests, right? And anyway, who’s keeping track? Plus, everybody’s doing it – from Main Street to Pennsylvania Avenue… So what’s the big deal?”
Hmmm. The revered and beloved All-American basketball player and championship coach, John Wooden said, “Be more concerned with your character than with your reputation. Your character is what you really are, while your reputation is merely what others think you are.” 
So it turns out, you should be keeping track. Why? Because if the “who behind your  brand,” as they say in advertising, becomes blurred or compromised – (you know, a little nick here, a little smudge there, and maybe a well-placed, wink, a grin and a nod between friends, or worst of all, a shrug that says, “what’s the big deal, that’s how it’s done!”), not only will you lose your “constituency,” but over time, you could lose yourself.

And you might not be able to get it back again… 
So be vigilant. 
And be a good person. 

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